Customer Journeys, Personas and Business Architecture

by Daniel Lambert on LinkedIn Pulse

The use of Personas in digital marketing is now very common among large corporations, but less elsewhere. The use of Personas throughout customer digital journeys from beginning to end is now possible using the discipline of Business Architecture, involving Capabilities, Value Streams, Information, Organization and Product & Services mappings [...]

What’s the ROI on Your Business Architecture Practice?

by Daniel Lambert

I’ve been asked repeatedly “Do you have a business case that precisely measures the benefits of Business Architecture within a corporation?” I’ve been looking for a while now for some kind of business case about Return on Investment (“ROI”) on Business Architecture and I have found nothing yet.

The Holy Grail: Finding the [...]

S2E Consulting Now Using IRIS Business Architect to Transform the Business of its Customers

We are proud to announce that S2E Consulting Inc. is now an authorized IRIS Business Architect Partner. This consultant firm now offers IRIS Business Architect as a way to:

Increase their Clients’ Team Cohesion. With IRIS Business Architect, S2E Consulting increases team cohesion and support among their Clients’ business architects, stakeholders and IT project [...]

Business Architecture in a Merger & Acquisition Context

Here is the amazing story of Martha Vineyard, Business Architecture Director at Apple Republic. This series of articles is intended not only to Business Architects, but also to Top Managers, Enterprise Architects, Business Analysts, Business Process Experts, Requirements Experts and Software/Application/Data/Network Architects. This first part is about Business Architecture in a Merger & Acquisition [...]

The Panorama 360 Insurance Frameworks Ready for Prime Time on IRIS Business Architect

The Panorama 360 Insurance Frameworks, with its data created and supported by Insurance Frameworks Inc., is now manageable using IRIS Business Architect. Insurance Frameworks' product, called Panorama 360, includes descriptions and details about 613 business capabilities and 502 information concepts. The framework also includes 472 relationships between these business capabilities and information concepts showing [...]

STA Group Now Using IRIS Business Architect to Transform the Business of its Fortune 500 Customers

We are proud to announce that STA Group LLC is now an authorized IRIS Business Architect Partner. STA Group’s Business Architecture Practice has been focused exclusively on Business Architecture for over 11 years and has a growing team of about 100 Business Architects. STA is dedicated to supporting successful business transformations for its [...]

From Business Strategies to Successful “IT” Execution

This United States of America’s Federal Agency, located in the Washington DC area and with about 10,000 employees, has a team of 6 business architects (one to be hired soon) divided into 2 main business units. This Agency leverages business architecture within its organization for planning, roadmap analysis and to enable business / IT [...]

IRIS Business Architect Release 2.0 Now Ready!

We are proud to announce the launch of the IRIS Business Architect Release 2.0 software at the Business Architecture Innovative WorkGroup in Austin TX this September 16, 2014.

IRIS Business Architect Release 2.0 now has now a much smoother interface, is much more flexible, and also makes it much easier for Business Architects to execute [...]

Launching our New Community Website for Business Architects

We are proud to launch our Community Website for Business Architects. Get acquainted with your peers from other companies in your industry or from other industries. Read the most recent articles, presentations and videos about business architecture relevant to your own industry. Industries covered include finance, the public sector, healthcare, retail, telecom, manufacturing, transportation, [...]