Media artefacts

Media Companies seek different benefits from the use of IRIS Business Architect. Here are a few that can be pointed out:

  • Better decision-making ability. The use of IRIS Business Architect helps enterprises comprehend the complete impacts of decisions before making them, therefore reducing risk for each decision.
  • Driven and cohesive strategy. IRIS Business Architect can contribute in decoding strategy into action and focus investment.
  • Agility in business and information technology execution. The use of IRIS Business Architect makes it easy to have repository of reusable business architecture content and defined processes that decodes strategies into execution significantly speeds up an enterprise’s ability to recognize and implement the necessary changes.
  • Higher operational effectiveness and capacity for growth. IRIS Business Architect helps enterprises reconsider how it structures and rationalizes business operations for efficiency and scalability.

Challenges in the Media Industry Triggering Business Architecture Initiatives

Media Companies are currently facing challenges that need to be addressed swiftly, preferably using IRIS Business Architect, to ensure optimal cohesion between its corporate strategy and its execution within each of its sometime rival service business units. Here are some of these major challenges:

  • Strategies to manage intellectual property rights on content using new digital platforms is becoming much more difficult to implement by types of media and territories with the profusion of digital mobile devices and internet networks accessible just about anywhere and at any time
  • The media content ecosystem evolving more and more around online and mobile access is substantially broadening the availability and distribution options for their content, forcing evolution away from the long-held model that programmers decide what audiences will see and when. Consumers are making it clear that they will have a voice in choosing when they wish to view content and media companies need to implement new strategies to reflect this
  • The media and entertainment ecosystem has many players, including content creators and physical and digital content distributors. For incumbents in all aspects of the industry, a key question is how to implement strategies that will optimize current media content asset, compete in the newer channels and shape a business model that capitalizes on increasing demand for content across different platforms – without compromising profitability
  • In digital education, massive open online courses are emerging as a transformative force in expanding learning opportunities worldwide transforming training and education everywhere into valuable digital media content. Education content producers need to implement strategies to adapt their content development, distribution and infrastructure deployment taking into account this news transformative force
  • Now that audiences are becoming often a relevant generator of content, media companies need to adapt their content production and distribution methods and strategies to reflect this new trend by combining differentiated, high quality and personalised content with all forms of electronic platforms
  • Advertisers today are less willing to pay for “eyeballs” and instead prefer performance-based models that generate actionable data, causing media companies to implement new strategies and methods in which they engage with their audiences, while disrupting as less as possible there traditional “eyeballs” business model